jade goody perfume

Celebrity fragrances – the sweet smell of money

It seems that launching a signature fragrance has become the norm as celebs expand their options and is not surprising – who would not want a slice of this multi-billion dollars? But do not rush to judge celebrity perfumes. While many fail to impress beyond the initial publicity, some really stand the test time. After all, the proof is in the smell and if you like a particular perfume does not really matter whose name is attached to it. Or is it?

Enjoy Britney Spears and all your problems as a perfect example. Now I normally do not go out of my way to try the scent of Britney Spears, but I like working in the industry means I can get to try the perfume, despite my personal preferences. And you know what, I quite like Britney curious (although I'm partial to almost all the vanilla-based perfumes.) I tried the introduction of curious friends and although some of them liked it, never allowed to wear perfume Britney. So that just goes to show, celebrity does not always guarantee a winner.

However, the stars know of a vein when they see one and go train ride in the perfume. Now do not get me wrong, I'm not saying that all celebrity perfumes are just making money without any compromise actual product. I like to think some stars have an interest and, in some cases even a personal voice in the creation of his perfumes. JLo for example (one of my favorite brands for that matter) who did much by the fact that each fragrance represents one aspect of his life and personality and I think for a sound. Let's face it, in words fragrance celebrity, Jennifer Lopez is an experienced professional, having launched her first fragrance, Glow in the year 2002. But I think it is rather the exception than the rule and I think most the celebrities are happy to germinate the marketing propaganda that was written for them.

I'm sure it was the success of fragrances like JLo Miami Glow which has spurred celebrity perfumes but these days, seem to be spitting at an alarming rate. Mariah Carey is about to launch monitoring of "M" with Mariah Carey Luscious Pink and Jessica Simpson, fantasy. In the UK, the B list celebrities are also getting into the action. We had with Kerry Katona Outrageous and Jade Goody has announced a sequel to her previous perfume, Shh … Jade Goody, called by a new controversy. Or is it me or what seems to perfume manufacturers is simply their way through the dictionary, and to name these fragrances? To be fair, though, as I said before, the proof is in the smell, so I think I'm going to try perfume before commenting.

Like the celebrity fragrance but slightly different is celebrity. This is where a celebrity lends his face (and very often body) to highlight particular scent. This is a win-win for both the brand (which retain the trademark, while benefiting from the situation fame and their ability to sell) and the celebrity who receives money and much needed exposure. But this is not always a victory for consumers and one wonders how many manufacturers rely on celebrity endorsements to sell fragrances which normally would be regarded as fairly common. A recent example Davidoff Adventure Ewan who used "Long Way" McGregor as his face, but was exhausted by critics as "anything but adventurous." As celebrity fragrances, but you can not cancel a perfume just because Celebrity endorsement and I for one am waiting for the release of sensual Estee Lauder, which, although promoted by no less than four stars (Elizabeth Hurley, Carolyn Murphy, Hilary Rhoda and Gwyneth Paltrow) who promises to be great news for Estee Lauder in recent years.

About the Author

Debbie is a Fragrance Foundation Certified Sales Specialist and owns DM Fragrances, a small online perfume shop selling a wide range of designer womens perfume and aftershave.

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